Ron Pawlowski

Retailers Are Experiencing A Massive Drop In Loyalty Programs

Consumers Are Demanding The Ultimate Experience TODAY Instead Of Promises Tomorrow I've been surveying countless consumers to discover that many of them have opted out of many loyalty programs that they used to be enrolled in. Most have narrowed down their interest in these programs to one or two at the most or none at all. This is a sharp contrast from the high level of interest in Loyalty... (posted by Ron 1 year 83 days ago.)

Retailers Need To Take Customer Service To The Next Level

Shoppers Are Doing Their Homework Before They Shop But Insist On A Connection When They Buy For some time now, disillusioned shoppers have been researching what they wish to buy on line to ensure they're making the right buying decisions. They examine product reviews, opinions of other customers and even technical comparisons between products. They'll compare warranties, durability and the... (posted by Ron 1 year 235 days ago.)

Retailers Prepare For The Holiday Season - What's Left?

A Final Safety Audit Is Critical As Customer Traffic Peaks The passing of the American Thanksgiving weekend marks the start of the Christmas Holiday season. Every small retailer by now has their holiday product line on display, their marketing plan in place and staff levels adjusted to the anticipated increase in traffic. What's left? There's little point in opening your doors to all that... (posted by Ron 2 years 183 days ago.)

Powerful Retail Price Strategies for Christmas 2009 and Beyond

Retailers Must Get Creative With Pricing To Entice Value Driven Consumers There are less than six weeks to Christmas, even though it doesn't feel like it! There's still a window of opportunity to increase sales for the Holiday Season and into 2010. Retailers who understand how consumers have adopted price and value as their top buying decision criteria must brand themselves accordingly.... (posted by Ron 2 years 191 days ago.)

Retailers Must Plan for Economic Downturn in 2010

The Current Economic Recovery May Be Superficial and Temporary We're currently seeing elements of economic recovery but how solid is the road back to prosperity? Chairman Bernacke at the Federal Reserve recently stated that we appear to be climbing out of the recession but do not expect substantial increases in job creation. In Canada, 40,000 jobs were lost in the last quarter in spite of the so... (posted by Ron 2 years 198 days ago.)

Shoplifting By Both Amateurs and Pros Is On The Increase

Economic Pressures Increase Opportunity and Curtails Prevention The Retail Industry Leaders Association (RILA) in the U.S. has just released their latest survey on theft and shoplifting in the general retail market. In several earlier articles, I predicted that shoplifting by amateurs we well as organized professionals and gangs would go up dramatically this year. The losses for retailers... (posted by Ron 2 years 317 days ago.)